This is a quite common thought: “On Instagram (or Facebook), I post photos of my products/services, respond to those who write to me, announce events, offers, promotions…” In addition, the posts we make on Facebook or Instagram reach those who are already followers, that is, they already know us; it builds loyalty with existing customers[…]
“How many times have you heard—or said—this phrase? Yes, it’s something like: “Oh, no…why would I pay for a website? A friend/family member is going to make it for free.” Don’t deceive yourself: they won’t make it, it won’t be free, or it will be a shoddy website. Why? Very simple: 1. The minimum time[…]
But let’s not be so negative; let’s consider the best-case scenario: the family member/friend is a good web designer, invests all the necessary time in creating the website, meets all quality standards, spends a considerable amount of money from their own pocket to make the work truly professional, and charges us nothing. In other words:[…]
Can you imagine starting a business and not putting up a sign (or storefront) outside, leaving it for “later, when the business picks up”? Right? What would happen? Well, it would never go well. No one would enter because they wouldn’t know what you sell or offer. You would miss potential customers, 200/300 people passing[…]
