This is a quite common thought: “On Instagram (or Facebook), I post photos of my products/services, respond to those who write to me, announce events, offers, promotions…”
In addition, the posts we make on Facebook or Instagram reach those who are already followers, that is, they already know us; it builds loyalty with existing customers but does not attract new ones.
If they search for you on Google, having a Facebook page, you will appear, yes, but only because they entered the name of your business in the search. In other words, they already knew you.
A website is something else: it’s about presenting the best possible image of your business or services (the best photos, perfectly crafted texts, and well-organized information) and reaching all internet users looking for a provider of what you offer.
In other words, ANYONE WHO SEARCHES THE INTERNET WITHOUT KNOWING YOU SHOULD FIND YOU.
Moreover, a company that invests in its digital image suggests that it will also take care of other aspects: the quality of its products, customer service, etc. On the contrary, if they don’t have a website, one wonders… will they also skimp on quality and service? If you think what we just told you is not crazy at all, we invite you to keep reading: Web Design